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I dare you!

by Peter Riche

I grew up around the movie business.  My great uncle was a “big time agent”, and both my parents are established people in the film and television world.  So if I wasn’t on a set, I was sitting in front of one.  I have always loved film and television, always.

I also believe in creating your own role in this business.  I initially feared nepotism, knowing I would always be the “son of”.  I have a massive amount of respect for my parents’ resumes, let alone their reputations.  So I wanted to make sure I created my own identity in this business, and I believe I have.

I’m that guy that always quotes movies, television shows.  So much so, that my wife’s famous line to me is ”Watch the movie, don’t talk the movie”.  So this is my chance to quote, and pontificate on some of my favorite quotes in film, television, and music.

On the Waterfront – Marlon Brando as ‘Terry Malloy’ – “You don’t understand.  I coulda had class.  I coulda been a contender.  I coulda been somebody, instead of a bum, which is what I am.  Face it.”

No Terry, we do understand.

Class – We work in a business like no other.  “There is no business like show business” takes on a completely different meaning if you are actually IN show business.  It is “show business”, not “show friendship” after all, something we have all heard at one time in our career.  If you haven’t yet, well you just did.  Learn it, remember it, because you will experience it at one point or another.

So therefore, why not conduct your business with class?  Be honest, be forthright.  I have found it is the best way, let alone the most productive way, to move things forward in a business that is often glacial.

Be honest, I dare you.  Conduct yourself with class, I dare you.

You can succeed, and I can site names of many people who have in this business by working very hard, by being honest.  If you do so, you have the opportunity to be just as productive, if not more, and make this business the enjoyable process it is capable of being.  Things actually might have a chance at getting done, let alone at a pace which we all beg for.

Contender – I am the most competitive person I know.  I am in this to win.  Period.  I do not enjoy “2nd place”, does anyone?  Silver is nice, Bronze is cool, but Gold is what it’s all about.  As I recall, that statue called OSCAR is gold, right?

This business is the most competitive business I can think of.  One has to appreciate the competition, embrace it, let alone respect it.  It is scary out there, everyone is petrified.  If they tell you different, they are lying to you and to themselves.  If you contended to the best of your ability, win or lose, then guess what…you are a winner.

Be Somebody – I will only say, that we all, everyone, wants to “be somebody”.

We all can be, if we can represent/conduct our business, and our lives, with class, consciousness, and a competitive spirit.  Whether you believe it or not, you are somebody.  You are the best version of you.  Far from a bum.  It feels good to be the best version of yourself.  Never forget how many people you have spoken to, and affected, credits or not, produced or not, money or not…if you are out there working in this business, then you are, in fact, somebody.


Peter Riche

About Peter Riche

Peter Riche began his career in production, spent two years working for Scott Rudin, before becoming a talent and literary manager at More Medavoy (now Management 360). He is presently partnered with his father Alan at Riche Productions. They are producing several film/television projects, including Tarzan (Warner Bros.), Rex Mundi with Johnny Depp (Warner Bros.), Southpaw (The Weinstein Company), The Book of Joe (Sony). Peter is a loving husband, proud father to an amazing four year old boy, an avid UCLA fan, lifelong drummer and scuba diver.

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